Tag: SEO for photographers

Why Photographers Need to Learn SEO

photography SEOWhat is SEO? Why does any photographer need to learn photography SEO? What will that do and how is that going to improve business?

SEO stands for search engine optimization which aims to optimize one’s content to appeal to the keywords, coding, and algorithms of search engines. In this case, we will talk in general about Google, the biggest search engine in the world. We’re pretty sure that’s where you want to appeal as well.

Learning about SEO will help you how to create content that will appeal to the things that people search in general. For example, what kind of people do you think will need your service? A wedding photographer will need engaged couples, family photographers need families people in their 30s, etc. You know your target market and now, you need to think about the keywords they use when in search of a service.

For example, a couple who are getting married in London may type ‘wedding photographer London’ in the search bar. Knowing that you may want your content to be fully optimized to appeal to that keyword many times. Yet, it should not be done carelessly in a way that the search engine will think you are spamming the keywords.

Learning about SEO will tell you what is allowed and what isn’t to make your site popular and rank higher.

On the other hand, you can also hire people to help you with the content but be able to observe what they are doing if you have at least the basics of it. You don’t have to be a genius but knowing a least the basic will help a lot.

We like to recommend our photographer readers www.photoproseo.com to learn the basic of photography SEO. You can get audit reports and great service in making sure that your site is loved and visited by people.

Photographers must also learn about media management of the site because undoubtedly, you will upload a lot of pictures in the future. That is how people will like your site and even the purpose of them visiting. Yet, it should not be annoying to the point that it’ll lag so much. On the other hand, you probably didn’t know that even pictures can have SEO!

For example, in WordPress, you are able to upload pictures and input details of each of the pictures.

There are taglines, descriptions, alt texts, etc. that will help the picture be found by the search engine. For example, some people may use the word wedding pictures in London and then find the photographer who took that picture.

The last reason would be to keep up with others. Everyone is doing their best to make sure that their sites are well-optimized and UI-friendly for visitors. They want people to enjoy their visit and come back again later to increase traffic with their regular uploads. A site has to be more than just prepared but also made to be easy to found for the clients.

As you can see, photography SEO is something that is mandatory for any site owners. Learning it can really help you a lot.

5 Things to Do on Your Free Time

SEO for photographersBeing a professional photographer means you have a website to maintain your business easy to be found anywhere. Owning a website, however, means you have more responsibility to take care of, or it will all for naught in paying that monthly host fee.

Whenever you have free time, you can do any of the 4 things below to keep the site running and to keep yourself updated on SEO for photographers.

1. Google on the latest SEO algorithm

The first thing you can do is to update yourself on the latest algorithm Google uses to optimizes his search engine. The changes they implement will also affect you should upload your content. It doesn’t have to be too detailed down to how many keywords or the exact placement. High-quality content will automatically go up but understanding the algorithm can give you the upper hand when words aren’t going to be your main content.

2. Maintenance

During your maintenance, there are several things you need to fix, change and update. Let’s start with comments. You can filter unwanted comments, disable them or simply pull a new sheet over the comment sections on all posts. There are plugins out there that can do this job easily with just a few clicks.

Then it’s to update the plugins and theme that you use. Always remember to backup before you do this. Updating the theme and plugins will help in making sure the site run well in its optimum state.

3. Learn about SEO or leave it to the pro

Business skills is a separate skill set that you’ll need if you want to thrive. While training in photography should never be neglected, SEO for photographers’ lessons are equal to adding salt to the main ingredient you are about to cook. Without it, it won’t taste right.

www.photoproseo.com is one of the best places to get your SEO audited and also all the necessary planning and lessons on SEO. You can find out why your posts aren’t getting the clicks you wanted or how to better optimize the pictures you uploaded to be found.

4. Read up on photography

Yes, read. A lot. It’s hard to optimize a site filled with only pictures when people can only find you through words. That’s why you need to be able to utilize words to the maximum, creating content that is not repetitive, yet efficient and loved by the readers.

Playing with words is probably something you’re not used to and that’s why reading is going to help. As you learn how writers incorporate them in describing their pictures, you can hopefully use that with yours, too.

5. Update your blog

This is better done regularly, but not all clients would want to have their wedding to be disclosed to the whole world. Instead, you can update them intermittently whenever you have the free time to write about the wedding and upload the best pictures of that day.

Remember to incorporate the latest SEO for photographers technique that you learn. It’s always better to practice what you just learned. This way, your site will remain as an up-to-date site for Google because inactivity is also a bad thing.

SEO for Photographers – Tips to Getting Traffic to Your Site

SEO for photographersBeing noticed, searched for or viewed on the web is extremely important for a business. It is a form of validation that efforts to reach a target audience have been successful. Just like every other business seeking this validation, photography is no different. Regardless of what niche of photography you are focused on be it commercial, family or wedding, there are basic steps provided by www.photoproseo.com that are good tips for SEO for photographers.

Attain a balance between creative and SEO

Most photographers lean towards sites that are flash based making use of the standard large single pictures to display their work. There are several of these sites around and although they can be impressive, when it comes to SEO, they have their failings. A tip on SEO for photographers, if a flash site is a must, then it should have the added feature of a content management system that can ensure that pages that are added will be accompanied with SEO friendly content.

Know what search engines look for

When it comes to search engines, specific attention is paid to the tile and the copy of the website before it is then ranked. If the only thing you have as a photographer on your site is pictures upon pictures, then the search engine really has nothing to work on meaning no information to place on the web. As a photographer, your only business might be in getting pictures but for the search engine, it is the content that comes with the photographs that matter. Make sure that a combination of pictures and copy are what feature on your site to stand a better chance of ranking high.

Name your photos

Keywords matter for search engines and if you are going to upload pictures, it is important that they be named according to relevant keywords that are searched for.

Make use of social media

Social media is a really powerful tool that most people tend to ignore. For a photographer, a social media platform like Facebook can prove to be handy. All you have to do is create a business or a fan page that links directly to any website you may have set up. You find that even a search engine like Google takes note of social media platforms in its rankings. You can easily create a blog post and post the link on your social media page so as to tell everyone what you have been up to.

Facebook has an albums section so this can be put into good use when uploading pictures that need to be tagged with different event names. You can also inform clients and customers about your page so that comments and reviews about your services and pictures can be left there.

The extensive nature of SEO for photographers can be beneficial but how much of the knowledge you need for your site will totally be based on your competition as well as the keywords being used. Sometimes, a little work might be sufficient to get the job done but other times, you might need a professional.