What is SEO? Why does any photographer need to learn photography SEO? What will that do and how is that going to improve business?
SEO stands for search engine optimization which aims to optimize one’s content to appeal to the keywords, coding, and algorithms of search engines. In this case, we will talk in general about Google, the biggest search engine in the world. We’re pretty sure that’s where you want to appeal as well.
Learning about SEO will help you how to create content that will appeal to the things that people search in general. For example, what kind of people do you think will need your service? A wedding photographer will need engaged couples, family photographers need families people in their 30s, etc. You know your target market and now, you need to think about the keywords they use when in search of a service.
For example, a couple who are getting married in London may type ‘wedding photographer London’ in the search bar. Knowing that you may want your content to be fully optimized to appeal to that keyword many times. Yet, it should not be done carelessly in a way that the search engine will think you are spamming the keywords.
Learning about SEO will tell you what is allowed and what isn’t to make your site popular and rank higher.
On the other hand, you can also hire people to help you with the content but be able to observe what they are doing if you have at least the basics of it. You don’t have to be a genius but knowing a least the basic will help a lot.
We like to recommend our photographer readers www.photoproseo.com to learn the basic of photography SEO. You can get audit reports and great service in making sure that your site is loved and visited by people.
Photographers must also learn about media management of the site because undoubtedly, you will upload a lot of pictures in the future. That is how people will like your site and even the purpose of them visiting. Yet, it should not be annoying to the point that it’ll lag so much. On the other hand, you probably didn’t know that even pictures can have SEO!
For example, in WordPress, you are able to upload pictures and input details of each of the pictures.
There are taglines, descriptions, alt texts, etc. that will help the picture be found by the search engine. For example, some people may use the word wedding pictures in London and then find the photographer who took that picture.
The last reason would be to keep up with others. Everyone is doing their best to make sure that their sites are well-optimized and UI-friendly for visitors. They want people to enjoy their visit and come back again later to increase traffic with their regular uploads. A site has to be more than just prepared but also made to be easy to found for the clients.
As you can see, photography SEO is something that is mandatory for any site owners. Learning it can really help you a lot.