Being noticed, searched for or viewed on the web is extremely important for a business. It is a form of validation that efforts to reach a target audience have been successful. Just like every other business seeking this validation, photography is no different. Regardless of what niche of photography you are focused on be it commercial, family or wedding, there are basic steps provided by www.photoproseo.com that are good tips for SEO for photographers.
Attain a balance between creative and SEO
Most photographers lean towards sites that are flash based making use of the standard large single pictures to display their work. There are several of these sites around and although they can be impressive, when it comes to SEO, they have their failings. A tip on SEO for photographers, if a flash site is a must, then it should have the added feature of a content management system that can ensure that pages that are added will be accompanied with SEO friendly content.
Know what search engines look for
When it comes to search engines, specific attention is paid to the tile and the copy of the website before it is then ranked. If the only thing you have as a photographer on your site is pictures upon pictures, then the search engine really has nothing to work on meaning no information to place on the web. As a photographer, your only business might be in getting pictures but for the search engine, it is the content that comes with the photographs that matter. Make sure that a combination of pictures and copy are what feature on your site to stand a better chance of ranking high.
Name your photos
Keywords matter for search engines and if you are going to upload pictures, it is important that they be named according to relevant keywords that are searched for.
Make use of social media
Social media is a really powerful tool that most people tend to ignore. For a photographer, a social media platform like Facebook can prove to be handy. All you have to do is create a business or a fan page that links directly to any website you may have set up. You find that even a search engine like Google takes note of social media platforms in its rankings. You can easily create a blog post and post the link on your social media page so as to tell everyone what you have been up to.
Facebook has an albums section so this can be put into good use when uploading pictures that need to be tagged with different event names. You can also inform clients and customers about your page so that comments and reviews about your services and pictures can be left there.
The extensive nature of SEO for photographers can be beneficial but how much of the knowledge you need for your site will totally be based on your competition as well as the keywords being used. Sometimes, a little work might be sufficient to get the job done but other times, you might need a professional.