Wedding photography is fun and glamorous. On top of that, it’s sort of a really huge honor and compliment to have people completely put their trusts on you to be able to successfully and competently cover one of the most important days of their lives. These are just some of the reasons why photographers in general are either into or thinking about learning wedding photography one way or another. It’s a really lucrative market and a pretty interesting niche to get into.
Most photographers, especially those who have been practicing professionally for quite some time now feel that they have the art and photography side of things down pat – which is how it should be. As a photographer, it should be in your blood and bones. Art and creativity should be part of your gut instincts. But more than that, in order to actually thrive in this business, an up and coming wedding photographer must also learn the value of hard work, diligence and patience.
So let’s move on the money-driving aspect of the business which can really make or break your wedding photography stint: winning clients over. The thing is, there’s a manual for using your equipment, there are how-to guides on how you will be able to play with lighting, over or under exposure, and so on and so forth but there is no seemingly fool proof way of winning over clients and actually drum up some business.
What you need to understand is that the magic ingredient there is – nothing. There’s no one-sized solution for everyone. But if there is one variable that a lot of wedding photographers work on, it would have to be networking. You will be surprised at how much business you will be able to drum up with this kind of technique alone. That’s why it’s very important to maintain amiable relations with literally everyone – from former to current clients, caterers, florists, wedding planners, bridal clothes rental shops, designers, restaurants, resorts, and yes, even other fellow photographers.
Plan in advance
Design an effective yet eye catching enough business cards and make sure that you have it with you all the time. This may sound extreme but you will be surprised how this common point is missed by people attending networking events. Most of them don’t even have business cards or brochures with them! Prepare your stories and spiels ahead of time, make it interesting but keep it professional as well.
Don’t be afraid to talk to strangers
Say you overheard a couple in a department store picking out some stuff and talking about planning their wedding – don’t be afraid to walk up, introduce yourself, and maybe whip out an impressing looking business card. This may seem terrifying at first but believe it or not, things actually get way easier as you begin to get used to it.
Follow up accordingly
A good first effort is commendable but it’s the follow ups that really get the business rolling. Take notes during events, and take note of the people you’ve given your contact info to. If they don’t start calling you anytime soon, don’t be afraid to send a quick email or a short call just to let them know that you still have them in your thoughts and that you are excited to meet with them again soon.