Category: Wordpress

Why Photographers Need to Learn SEO

photography SEOWhat is SEO? Why does any photographer need to learn photography SEO? What will that do and how is that going to improve business?

SEO stands for search engine optimization which aims to optimize one’s content to appeal to the keywords, coding, and algorithms of search engines. In this case, we will talk in general about Google, the biggest search engine in the world. We’re pretty sure that’s where you want to appeal as well.

Learning about SEO will help you how to create content that will appeal to the things that people search in general. For example, what kind of people do you think will need your service? A wedding photographer will need engaged couples, family photographers need families people in their 30s, etc. You know your target market and now, you need to think about the keywords they use when in search of a service.

For example, a couple who are getting married in London may type ‘wedding photographer London’ in the search bar. Knowing that you may want your content to be fully optimized to appeal to that keyword many times. Yet, it should not be done carelessly in a way that the search engine will think you are spamming the keywords.

Learning about SEO will tell you what is allowed and what isn’t to make your site popular and rank higher.

On the other hand, you can also hire people to help you with the content but be able to observe what they are doing if you have at least the basics of it. You don’t have to be a genius but knowing a least the basic will help a lot.

We like to recommend our photographer readers www.photoproseo.com to learn the basic of photography SEO. You can get audit reports and great service in making sure that your site is loved and visited by people.

Photographers must also learn about media management of the site because undoubtedly, you will upload a lot of pictures in the future. That is how people will like your site and even the purpose of them visiting. Yet, it should not be annoying to the point that it’ll lag so much. On the other hand, you probably didn’t know that even pictures can have SEO!

For example, in WordPress, you are able to upload pictures and input details of each of the pictures.

There are taglines, descriptions, alt texts, etc. that will help the picture be found by the search engine. For example, some people may use the word wedding pictures in London and then find the photographer who took that picture.

The last reason would be to keep up with others. Everyone is doing their best to make sure that their sites are well-optimized and UI-friendly for visitors. They want people to enjoy their visit and come back again later to increase traffic with their regular uploads. A site has to be more than just prepared but also made to be easy to found for the clients.

As you can see, photography SEO is something that is mandatory for any site owners. Learning it can really help you a lot.

Getting Ahead for Photographers: WordPress Plugins

professional photography websitesAfter understanding the basics of SEO and getting your way around creating and publishing your first posts, and maybe even getting a few clients already, you’ll want to look for more things to improve, as there is always room for improvement, including your website.

WordPress provides many features and sometimes, you’ll find yourself fascinated with what they can do. But in other times, you wished there is a feature that you need. And that’s where plugins play a role. Plugins are, in time when you gain a great understanding, the essence of professional photography websites.

Hold it right there, I’m not even sure what plugins are. What are they, how do they work?

ABC of Plugins

Have you ever taken part in coding classes? Maybe simple html tricks? You probably remember how your teacher gives you insight into the very basic of internet web pages and how they make those moving words and shiny buttons on the screen. They are all a bunch of codings realized in the form of many different features.

Same thingscan be done in WordPress. For example, you want to prevent spammers in your site from posting malicious contents. There’s a coding to do that, but being a photographer, coding is not part of your nature. So, you use plugins.

Professional photography websites and other type of websites that are based on WordPress make use of various plugins provided by the WordPress, or themselves, to add more features that were not there, because plugins are like packages with the necessary tool and equipment assembled and all you need to know is how to operate it. Plugins make it easy for people who have no idea about coding to use them.

Compatibility

As with installing anything to anywhere, you need to see if the plugins are compatible with your site. For WordPress, each plugins that are provided from WordPress shows how far the plugins are compatible with the version of the site.

Plugins = slower?

No, no, no. Just because a computer is attached to a keyboard and a mouse does not make it slower. Can you imagine operating your computer without them? Yet, your computer can still work and load without them. Imagine WordPress and the plugins like that. Plugins are not burdens; they are complementary to your site. Professional photography websites always have them.

Bad plugins are bad for your site. These are not optimized and poorly coded plugins that will drive your page slower and should be avoided from being installed. If you are downloading from WordPress, there is always the rating and comment section you can check out and FAQ to read before using if provided by the developer.

Doing it without the plugin

Sometimes, it is possible to copy the coding from somewhere else into your site instead. Some plugins are simple and consist of a few lines. Copying those few lines and maybe some others lines will give you multiple plugins and you do not have to install them. Of course, having a little knowledge in it is always helpful, but learning it is not hard if you are only to copy the lines and understand the functions.