Being a professional photographer means you have a website to maintain your business easy to be found anywhere. Owning a website, however, means you have more responsibility to take care of, or it will all for naught in paying that monthly host fee.
Whenever you have free time, you can do any of the 4 things below to keep the site running and to keep yourself updated on SEO for photographers.
1. Google on the latest SEO algorithm
The first thing you can do is to update yourself on the latest algorithm Google uses to optimizes his search engine. The changes they implement will also affect you should upload your content. It doesn’t have to be too detailed down to how many keywords or the exact placement. High-quality content will automatically go up but understanding the algorithm can give you the upper hand when words aren’t going to be your main content.
During your maintenance, there are several things you need to fix, change and update. Let’s start with comments. You can filter unwanted comments, disable them or simply pull a new sheet over the comment sections on all posts. There are plugins out there that can do this job easily with just a few clicks.
Then it’s to update the plugins and theme that you use. Always remember to backup before you do this. Updating the theme and plugins will help in making sure the site run well in its optimum state.
3. Learn about SEO or leave it to the pro
Business skills is a separate skill set that you’ll need if you want to thrive. While training in photography should never be neglected, SEO for photographers’ lessons are equal to adding salt to the main ingredient you are about to cook. Without it, it won’t taste right.
www.photoproseo.com is one of the best places to get your SEO audited and also all the necessary planning and lessons on SEO. You can find out why your posts aren’t getting the clicks you wanted or how to better optimize the pictures you uploaded to be found.
4. Read up on photography
Yes, read. A lot. It’s hard to optimize a site filled with only pictures when people can only find you through words. That’s why you need to be able to utilize words to the maximum, creating content that is not repetitive, yet efficient and loved by the readers.
Playing with words is probably something you’re not used to and that’s why reading is going to help. As you learn how writers incorporate them in describing their pictures, you can hopefully use that with yours, too.
5. Update your blog
This is better done regularly, but not all clients would want to have their wedding to be disclosed to the whole world. Instead, you can update them intermittently whenever you have the free time to write about the wedding and upload the best pictures of that day.
Remember to incorporate the latest SEO for photographers technique that you learn. It’s always better to practice what you just learned. This way, your site will remain as an up-to-date site for Google because inactivity is also a bad thing.